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What are the benefits of private SSL?

With private SSL you must purchase your own SSL certificate to run the SSL server on.

With private SSL you get a secure URL like https://secure.yourname.com/ and our web hosting company name is not included in the URL with private SSL. Private SSL is more costly because private SSL requires you to purchase an SSL certificate.

With a private SSL certificate you get the following benefits:
* Fully Secure Communications: Private SSL certificates encrypt your communications just as well as expensive "public" certificates from Verisign, Thawte, etc.
* Affordability: If you're only communicating between your own trusted systems, why pay a premium for expensive "public" certificates?